Rapid increase in usage of organic personal care products in various parts of the globe in projected to create significant opportunities for the manufacturers & distributors in the near future. After exhibiting considerable growth in the food and beverages industry, the practice of manufacturing or
ganic products have penetrated into the personal care industry. Introduction of new standards & regulations imposed by the federal government of various countries especially in North America and Europe is anticipated to drive the market in the forecasted timeline.
Change in standard of living, rise in awareness about the organic care products, and availability of a wide range of organic products are key factors contributing to the growth of organic personal care products market. Rising problems related to hair fall and skin etc. are projected to generate significant opportunities for the manufacturers & distributors of organic personal care products in the forecast period.
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The report provides a comprehensive overview of the global organic personal care products market. It conducts Porter’s five forces to gauge the growth drivers and restraints influencing the market. The analysis also provides insights into the bargaining power of buyers and suppliers, threat from substitutes and new entrants, and degree of competition. SWOT analysis is also conducted to study the key companies and strategies adopted by them.
On the basis of product type, the organic skincare products holds a major market share in the year 2018. The segment includes skincare, hair care, oral care and other cosmetics & sun care products. Rise in awareness about the side-effects of chemical based or synthetic personal care products is projected to increase the demand for organic personal care products which includes organic sunscreen, creams, lotions, and sticks etc. in the forecasted timeline.
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The hair care segment is also considered as one of the leading personal care segment in the market during the forecast period. Rise in aging problems, concerns related to hair fall, dandruff, and hair loss, and the demand for products enabling maintain youthful appearance are the key factors fuelling demand from the segment. Companies or brands are launching innovative range of personal care products to attract consumers and rise the demand or growth for newly launched products in the upcoming years.
Geographically, the global organic personal care products market can be divided into five regions: North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA).
North America holds a major market share of organic personal care products across the globe. The organic personal care products market in North America is anticipated to expand at a moderate rate during the forecasted timeline. As there is increasing awareness about the benefits of organic products and following the entry of multinational companies thus making organic products easily available. Furthermore, Europe also exhibiting demand for organic personal care products and projected to offer lucrative opportunities for the manufacturers and distributors of Organic Personal Care Products in the forecasted timeline. In Europe, Germany, U.K., and France have emerged as the primary consumers of organic personal care products.
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The market in Asia Pacific is estimated to expand at a significant growth rate during the forecasted timeline. Countries like Japan, China and India etc. are the emerging economies who are projected to drive the market of Asia Pacific region. The faith in natural and organic remedies is already ingrained in the Japan culture, therefore it has become easier for manufacturers to make their organic products acceptable among consumers in Japan.
Key players operating in the organic personal care products market are
- The Hain Celestial Group
- Estee Lauder
- Yves Rocher
- The Body Shop etc.
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