The global loyalty management market has seen significant growth over the past few years. This growth is driven by the demand for advanced solutions to monitor customer scores and improve customer engagement. Other factors driving the market include artificial intelligence and machine learning to strengthen loyalty programs, and increased customer preferences for personalization to facilitate adoption of loyalty programs. Personalization of the loyalty program helps to enhance the interest and experience of customers. Artificial intelligence and machine learning provide retailers with intelligent insights to help improve customer conversations, experiences, and overall sales. The benefits provided by AI and ML drive market growth.
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Loyalty Management Market Key Players
The major players covered in the loyalty management market report are Oracle, SAP SE, IBM Corporation, AIMIA Inc., Comarch SA., Bond Brand Loyalty Inc., Brierley+Partners, Epsilon, ICF Inc., Kobie Marketing, Inc, TIBCO Software Inc., Bond Brand Loyalty, MicroStrategy, Inc., Apex Loyalty, FiveStars, Sailplay, The Lacek Group, Paystone, Capillary, Annex Cloud among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.
Loyalty Management Market Segmentation
- Large Enterprises
- Media and Entertainment
- Retail and Consumer Goods
- Others (education, healthcare and telecom)
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o Market Overview and growth analysis
o Import and Export Overview
o Volume Analysis
o Current Market Trends and Future Outlook
o Market Opportunistic and Attractive Investment Segment
o North America Market Size and/or Volume
o Latin America Market Size and/or Volume
o Europe Market Size and/or Volume
o Asia-Pacific Market Size and/or Volume
o Rest of the world Market Size and/or Volume
Key Questions Answered by Loyalty Management Market Report
- What was the Loyalty Management Market size in 2018 and 2019; what are the estimated growth trends and market forecast (2019-2025).
- What will be the CAGR of Loyalty Management Market during the forecast period (2019-2025)?
- Which segments (product type/applications/end-user) were most attractive for investments in 2018? How are these segments are expected to grow during the forecast period (2019-2025)?
- Which manufacturer/vendor/players in the Loyalty Management Market was the market leader in 2018?
- Overview on the existing product portfolio, products in the pipeline, and strategic initiatives taken by key vendors in the market.
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